Royal wedding: Lessons in brand persona

The Prince Harry and Meghan Markle wedding demonstrated the power of strong brand persona. More than a billion dollars was made over the course of the last week. The royal family maintains carefully cultivated branding and PR persona.

12 reasons the logo is your biggest business decision

Your logo is the face of your company and you want that face to be perfect! Here are 12 important rules to keep in mind... 1. A reflection of leadership: Your logo communicates ownership. Much like a...

5 steps to redo your company's brand

Change is permanent. The more exciting and dynamic your branding is, the better your customers' attention.  Think Uber's all new look. It's time you did the same for your firm. Here are 5 simple ways: 1. Start with 3 colors Have you…

The design trend you will see everywhere in 2016-17

Design trends are constantly shifting. Much like fashion: one month culottes are in, and the next month they aren't. (Though i have always hated them, but who's asking me?) I am seeing very creative negative space design sprouting up all…