Royal wedding: Lessons in brand persona

The Prince Harry and Meghan Markle wedding demonstrated the power of strong brand persona. More than a billion dollars was made over the course of the last week. The royal family maintains carefully cultivated branding and PR persona.

12 reasons the logo is your biggest business decision

Your logo is the face of your company and you want that face to be perfect! Here are 12 important rules to keep in mind... 1. A reflection of leadership: Your logo communicates ownership. Much like a...